Internationalizing a business, a process that involves contact and commercial exchanges with foreign organisations or agents and, nowadays, is a common step in the daily lives of many companies. The reasons for expanding into others countries can vary, possibly in relation to widening the client base or offloading excess production, or simply because the products or services were devised with foreign consumers in mind, though both cases have a lot in common.
Internationalisation must be supported by solid preparation in order to strengthen its chances of success. The following suggestions may be of some help:
2 - Take time to research the culture of the country you intend to work with: whilst we believe that today´s world is one big village, there are a whole wealth of idiosyncracies in every culture that, when taken into consideration, could be the key to success when contacting the client, or even later when building loyalty.
2 - Take time to research the culture of the country you intend to work with: whilst we believe that today´s world is one big village, there are a whole wealth of idiosyncracies in every culture that, when taken into consideration, could be the key to success when contacting the client, or even later when building loyalty.
3 - Prepare a specific marketing plan for the countries you intend to target: it’s essential to weigh up the differences when compared to the internal market.
4 - Assess whether your online presence is ready for this step: check if your website is ready to receive visits from your potential clients, whether you are offering the respective language version or if the content needs to be adapted.
5 - Take legal requirements into account: enquire about potential bureaucratic, fiscal or customs barriers in order to avoid potentially embarrassing situations after the initial contact, or following an order.
6 - Guarantee the best customer service: always seek specialist advice from an export professional. The client must feel that there is dedicated support at all stages of this process.
7 - Show that you value the client even after having closed the deal: keep the communication lines open and demonstrate your interest and availability.
It's important to take care of the fine details in every stage of this process which, if properly conducted and followed, will open doors for your company on the international market and set it on a road full of challenges, but where opportunities for growth will abound.
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