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“SAUDADE” AND THE ART OF TRANSLATING

If we do a Google search, we can easily find lists of words referred to as not having translation into other languages and which, at first glance, seem to be a problem that may be difficult for translators to solve. In these lists, we find words from several languages that describe specific feelings or moments and, very often, the Portuguese word “saudade” ...

A VELOCIDADE DO TRABALHO DE TRADUÇÃO

A translation job involves several stages and several processes, be it a technical translation or a subtitling job. There are three major stages: pre-editing, where the material that is to be translated and the documents associated with it is checked; editing, when the translation is done; and post-editing, which involves ...

TRANSCREATION OR TRANSCULTURAL MARKETING

The market increasingly demands greater proximity to the target audience and its culture. This not only promotes a greater connection between product and consumer, but also creates new concepts and bridges between different environments and cultures. In the field of translation, this bridge is established through transcreation or transcultural marketing. More adapted ...

THE "DIGITALIZATION" OF THE PRODUCT

The normal appearance of a product sold by a company is something physical, with associated packaging and documentation. However, this image is increasingly diluted with the digital age, and we have been witnessing a new experience with products, whether through software interfaces or applications, for example. Thus, ...

SEASON'S GREETINGS!

We thank you for the confidence and commitment to CROSSINGWORDS throughout the year and hope to continue to support and rely on your collaboration towards mutual professional success in 2022! May the New Year be defined by the achievement and accomplishment of successful projects!

AUDIO DESCRIPTION IN BUSINESS

Audio description is the "verbal description of the visual content of a work of art, a cultural event (film, play, etc.), or others, produced with the purpose of making it accessible to blind people or people with reduced visual sensitivity" (Infopédia). Audio description was first described as such in 1975. It began by appearing at film festivals ...

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