While the current pandemic is disrupting the economy, it is up to each of us to remedy this situation despite the social, work, and economic scenario. During a pandemic, many companies are faced with significant challenges, not only because they must close their doors to the public but also ...

Expanding our business internationally can be exciting, but in order for this expansion to succeed, it is necessary to attract the international consumer and not send the wrong message, which can not only discourage the consumer from buying your product or service but can also lead to major losses for your company. Many companies have learned ...

In this day and age, having your own business and doing business may be more straightforward, yet challenging at the same time. It is more straightforward because the world is available at the touch of a button, yet it is challenging because we must know how to pick, choose and plan the path we want to take. The virtual world offers a realm of opportunities, but one must separate ...

In 1877, Italian astronomer Giovanni Schiaparelli described that he had observed, on the surface of Mars, what appeared to be “canali”. This reference, discovered a few years later in his work notes, was translated as if implying that channels had been built by inhabitants of Mars. This led many rising scientists ...

Nowadays, multinational companies aren’t the only ones that can gain territory, clients and money in international markets. The rise of the internet, social media and a whole new digital world means that even one-person or small companies can promote their product and/or service and carve out a market niche. But ...

Social media plays an ever-increasing role in the corporate world. Many companies run their business exclusively through such platforms, be it Instagram, YouTube, LinkedIn, Facebook, or others. Thus, it is important to be mindful about the content and the target audience of your message. ...