4 RAZÕES PARA NÃO DESCURAR O MARKETING DA SUA EMPRESA

Even though the concept of marketing is widely known and communicated in this day and age, it's an area that is not properly exploited, especially among micro and small businesses. In this article we'd particularly like to address these companies, who play a crucial role in driving our country's economy.

Whenever a micro or small company opens up for business, it goes about informing and promoting itself with the means at its disposal: local media, social networks and even advertising services through the traditional postal service. In the start-up phase, they attract potential clients who visit their space, who buy these new companies’ products and services. After this stage, all advertising and/or marketing activities take a back seat and are only remembered when, and if, the results are not quite what they had hoped for.

Marketing is a powerful ally for a company to promote its brand visibility, boost growth, gain loyal clients and hit targets, and must have a daily presence along with all of the company’s other departments. So it's vital that your company's marketing activity develops systematically, with no compromises. It’s crucial that this activity is longer seen as an extra cost, but instead as an essential investment for running your business without major disparities. As a result, you will:

1 - Reduce the hypothesis of sharp drops in monthly sales figures (and consequently revenue) that will cause imbalances that are difficult to manage.

2 - Significantly reduce or offset the possibility of having to sell your products under pressure, “at any price,” avoiding desperate decisions to accept ridiculous proposals that irreversibly undermine everything you have achieved.

3 - Your client relationships will not be weakened and they will not feel disappointed by having chosen your product or service.

4 - You will always be up-to-date with trends and existing clients’ new requirements, much more knowledgeable and better informed, in comparison to a few years ago. Constant follow-up and active listening will serve as a basis for directing your client towards your product/service.

The client relationship is certainly the key issue. Nowadays, selling is no longer enough. We have to wow our clients every day, create a trusting relationship, a consistent and permanent presence, translating this bond into a win-win strategy. This is why marketing cannot be regarded as an option, but as a companion in your company's day-to-day business, however small it may be.

About
Latest Posts

Tina Duarte

Tina Duarte graduated in Translation (Interpreting branch) at the Instituto Politécnico de Leiria, and she has been working as a freelance translator since 2006, under the Boreal Translations brand. Before that, she worked in the export area, was a trainer, was (deeply) involved in the foundation and promotion of an organization related to the defence of the natural and built heritage. She is Vice-President of APTRAD – the Portuguese Association of Translation and Interpreting Professionals, where she has, among other activities, actively participated in the organization of face-to-face and online training events and international conferences in the field of translation and interpreting. She loves the beach, but lives in the countryside. She loves to read and even more to write. She finds it funny when people describe her as being an incorrigible talker and she continues to believe that she would make a good storyteller.

4 REASONS WHY YOU SHOULDN'T NEGLECT YOUR COMPANY'S MARKETING

Recent Posts

Recent Comments