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TRANSLATION TRIVIA - A BAD TRANSLATION?! NO. JUST A BIG STOMACH-ACHE.

Expanding our business internationally can be exciting, but in order for this expansion to succeed, it is necessary to attract the international consumer and not send the wrong message, which can not only discourage the consumer from buying your product or service but can also lead to major losses for your company. Many companies have learned ...

TRANSLATORS AND ETHICS

All professionals should be guided by ethical, deontological and moral values that will help them follow a set of pre-established and commonsensical norms, rules and directives. Translators should do the same and carry out their professional activity with the same ethical values. When offering their services, or when evaluating

GOODBYE 2020 AND WELCOME 2021

In a year that is considered by many as the worst year ever, we saw our lives totally transformed, not only personally, but also professionally. We had to adapt to a new reality, we created new routines, created new business plans, used new tools and now it is time to assess and define how we can turn

INNOVATION, CHANGE, AND COMPETITIVENESS

The years go by and companies evolve, trying to keep up with the frantic pace of markets and the economy. Knowing how to evolve and change according to the times is fundamental to success, as “to stop is to die.” Any business, any company, and any service must be competitive and up ...

REINVENTING BUSINESS

Can the pandemic make us reinvent the way we work? Everything indicates so. Mandatory confinement has brought new challenges to business owners and employees. While remote working is an option, many have been faced with an unprecedented technological leap, not only regarding the equipment they ...

DIGITAL PLATFORMS: THE NEW REALITY FOR BUSINESSES

The pandemic situation has presented a new challenge and a new operational reality: remote working. The vast majority of companies have embraced this solution, often with some fears; this resulted in an exponential increase in the supply of digital tools and platforms. They facilitate the daily ...

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