DIGITAL PLATFORMS: THE NEW REALITY FOR BUSINESSES

December 8, 2020
Maria Joaquina Marques

The pandemic situation has presented a new challenge and a new operational reality: remote working.

The vast majority of companies have embraced this solution, often with some fears; this resulted in an exponential increase in the supply of digital tools and platforms. They facilitate the daily lives of business owners and their employees, ensuring that commercial relations can continue and that the impossibility of moving as we used to is no longer an interference.

While “no interference” may sound utopian, any concerns regarding the future of commercial interactions have been addressed by the different tools. Let us look at an example: did you think that a project could never be effectively and efficiently managed remotely? It is a normal concern: if the teams are not meeting in the same space, communication could become a challenge. However, the available project management tools allow teams to create plans, coordinate tasks, prepare schedules, and define goals. With these tools, a team can do marketing, conduct sales and operations, and manage products. The entire workflow can be monitored in real-time, together with the entire team and all stakeholders.

Moreover, some tools have been designed specifically so that communication between employees, suppliers, and customers can be conducted in an organized, intuitive, and coherent way. These tools allow teams to send group messages, hold videoconferences, share files, and record and schedule meetings. This means that the entire business cycle is safeguarded by these new digital platforms, which provide security and the possibility of communicating with people in every corner of the world, as they allow your teams to use professional translation and/or interpretation services at any time and from anywhere.

Do not hold back on scheduling meetings, presentations, or conferences because you fear you will not have an interpreter at your disposal. The training sessions and workshops can continue, as well as the presentation of materials, services, and products. You can also make tutorials and host webinars for your employees, suppliers, and customers – one of the great advantages is that all these videos can be recorded, subtitled, and uploaded to different social media, according to the needs of each company and each market. These are innovative ways to advertise your products and ideas and to stay connected with suppliers and customers in a completely virtual environment.