The market increasingly demands greater proximity to the target audience and its culture. This not only promotes a greater connection between product and consumer, but also creates new concepts and bridges between different environments and cultures. In the field of translation, this bridge is established through transcreation or transcultural marketing. More adapted ...

The normal appearance of a product sold by a company is something physical, with associated packaging and documentation. However, this image is increasingly diluted with the digital age, and we have been witnessing a new experience with products, whether through software interfaces or applications, for example. Thus, ...

Audio description is the "verbal description of the visual content of a work of art, a cultural event (film, play, etc.), or others, produced with the purpose of making it accessible to blind people or people with reduced visual sensitivity" (Infopédia). Audio description was first described as such in 1975. It began by appearing at film festivals ...

There has been much debate about the translator’s invisibility. Some people argue that we should not even notice the translator’s presence in a good translation, while there are those who believe that the translator must be recognized and have their names included in the works they translate. A good translation can be defined in several ways: a book that ...

A non-disclosure agreement, NDA or confidential disclosure agreement, is a legal agreement between at least two parties that covers confidential material or knowledge that the parties wish to share for a particular purpose, but whose general use they intend to restrict. It is an agreement through which the parties agree not to disclose the information ...