The translation market covers several areas and several business sectors that can be large and include multinational companies, or that can be restricted market segments. Regardless of the companies’ size, the role of translation should not be neglected and it is important to think about whether specialization is relevant and can make the difference to the ...
by Maria Joaquina Marques When it comes to contacting a company to do a translation or hiring a freelance translator directly, we do not always think about the person who is on the other side, the person who will do the job for us. But what is relevant to know about the person and/or people who will be in charge of our content? To begin with, it is important ...
by Maria Joaquina Marques The world of translation is governed by three crucial factors: quality, price and deadline. Whether technical translation, literary translation or interpreting, the client will always want the best quality within the stipulated deadlines and at a reasonable price. The translation agency may be your right-hand man, since it is more competitive in all these aspects. 1 – ...
by Maria Joaquina Marques Requests for AI and MT are becoming increasingly common. So, what are AI and MT? Artificial Intelligence (AI) is a branch of computer science that aims to create hardware and software to produce results similar to human intelligence. Machine Translation (MT) is ...
by Maria Joaquina Marques The answer to the question of whether to localize names, idiomatic expressions, and puns often varies depending on the type of translation required, as well as the target audience for the product/service. In audiovisual translation, idiomatic expressions or puns are often lost in translation, as the required technical parameters ...
by Maria Joaquina Marques Expanding our business internationally can be exciting, but in order for this expansion to succeed, it is necessary to attract the international consumer and not send the wrong message, which can not only discourage the consumer from buying your product or service but can also lead to major losses for your company. Many companies have learned ...
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