Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the aheto domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/crossingcv/www/wp-includes/functions.php on line 6114

Notice: Failed to parse plugin metadata. Try validating your .json file with http://jsonlint.com/ in /home/crossingcv/www/wp-content/plugins/booked/includes/updates/plugin-update-checker.php on line 980

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('2020','09','16','as-redes-sociais-e-o-papel-da-traducao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('2020','09','16','as-redes-sociais-e-o-papel-da-traducao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('portfolios')

AS REDES SOCIAIS E O PAPEL DA TRADUÇÃO - Crossingwords

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('2020','09','16','as-redes-sociais-e-o-papel-da-traducao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('2020','09','16','as-redes-sociais-e-o-papel-da-traducao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('2020','09','16','as-redes-sociais-e-o-papel-da-traducao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('2020','09','16','as-redes-sociais-e-o-papel-da-traducao')

Menu

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('a-empresa')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('missao-visao-e-valores')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('seja-um-de-nos')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('servicos')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('traducao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('interpretacao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('revisao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('transcriacao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('criacao-de-conteudo')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('localizacao-de-software')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('marcacoes')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('precario')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('blog')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('language_switcher','portuguese')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('language_switcher','english')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('a-empresa')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('a-empresa')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('missao-visao-e-valores')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('missao-visao-e-valores')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('seja-um-de-nos')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('seja-um-de-nos')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('servicos')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('servicos')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('traducao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('traducao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('interpretacao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('interpretacao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('revisao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('revisao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('transcriacao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('transcriacao')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('criacao-de-conteudo')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('criacao-de-conteudo')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('localizacao-de-software')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('localizacao-de-software')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('marcacoes')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('marcacoes')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('precario')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('precario')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT translated, original, st.id, st.status FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND st.translated IN ('blog')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('blog')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('category','business')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('category','sem-categoria')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('category','translation')

business Sem categoria translation

SOCIAL MEDIA AND THE ROLE OF TRANSLATION

September 16, 2020
Maria Joaquina Marques

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('2022','03','16','a-velocidade-do-trabalho-de-traducao%ef%bf%bc')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('2022','03','08','transcriacao-ou-marketing-transcultural')

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('2021','12','28','a-digitalizacao-do-produto')

Social media plays an ever-increasing role in the corporate world. Many companies run their business exclusively through such platforms, be it Instagram, YouTube, LinkedIn, Facebook, or others. Thus, it is important to be mindful about the content and the target audience of your message. If an entrepreneur aims to expand their company beyond national borders, translation (in all shapes and forms) will have a crucial role.

By “all shapes and forms,” understand the several areas of translation that are important in social media. Written translation, be it technical or general, has always been present in blogs or article descriptions in Facebook/Instagram. Now, audio-visual translation is starting to be acknowledged as an important tool for broadcasting your message, such as videos on YouTube and Facebook, or through vlogs.

Considering that nowadays most people read a Facebook post before reading an ad or an article in a newspaper, business owners must devote time, attention, and care to their social media presence. Those who strive to reach other cultures should hire the services of a professional freelance translator or translation agency. Do not make the mistake of relying solely on automated translation apps, such as the one available on YouTube, as they are deeply flawed; a company that uses those leaves a bad impression.

Translators are ever more specialized and aware of the changes in this field and aim to serve their clients the best way possible, meeting deadlines and thoughtfully and carefully conveying the client’s message. “A translator in the hand is worth several clients in the bush”; do not leave your social media message in the hands of automatic translation. Showcase your company’s innovation by translating your content for all social media platforms.

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('2019','11','12','os-prazos-de-entrega-de-uma-traducao-serao-reais-ou-irreais')

IS THE TRANSLATION DEADLINE FEASIBLE? Prev post

WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('2020','09','28','das-empresas-unipessoais-as-empresas-multinacionais-qual-o-papel-da-traducao')

FROM ONE-PERSON COMPANIES TO MULTINATIONAL COMPANIES: WHAT ROLE DOES TRANSLATION PLAY? Next post
https://crossingwords.com/en/2023/03/08/linguagem-inclusiva-na-comunicacao-interna/">LINGUAGEM INCLUSIVA NA COMUNICAÇÃO INTERNA
  • WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
    SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('2023','02','16','linguagem-inclusiva-no-marketing')

  • https://crossingwords.com/en/2023/02/16/linguagem-inclusiva-no-marketing/">LINGUAGEM INCLUSIVA NO MARKETING
  • WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
    SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('2022','12','23','boas-festas-happy-holidays')

  • https://crossingwords.com/en/2022/12/23/boas-festas-happy-holidays/">Boas Festas! – Happy Holidays!
  • WordPress database error: [Table 'crossingcv72.cwv2_trp_slug_originals' doesn't exist]
    SELECT DISTINCT so.original, st.translated, st.status, st.id FROM cwv2_trp_slug_originals AS so JOIN cwv2_trp_slug_translations AS st ON so.id = st.original_id WHERE st.language = 'en_GB' AND so.original IN ('2022','04','19','saudade-e-a-arte-de-traduzir')

  • https://crossingwords.com/en/2022/04/19/saudade-e-a-arte-de-traduzir/">SAUDADE E A ARTE DE TRADUZIR

    Recent Comments