Expanding our business internationally can be exciting, but in order for this expansion to succeed, it is necessary to attract the international consumer and not send the wrong message, which can not only discourage the consumer from buying your product or service but can also lead to major losses for your company. Many companies have learned ...

With regard to accessibility, audio description and dubbing have gained increasing prominence, even though dubbing is a lot older and predominant in several countries. At a time when digital content and content for and from streaming are increasingly consumed, audio description and ...

What’s in a name? What’s in a brand? Well, when badly localized into another language and culture, there can be a lot of headaches and money lost! A poor understanding of the cross-cultural differences when we are trying to market our brand in a different language and culture can result in ...

Many clients make a confusion between translation and interpreting. These are two different services that also require different specific skills. Interpreting can be complex since it is divided into several types, but in general it consists of the oral interpretation of a speech from one or more passive languages, the language from which the interpreter ...

Expanding our business internationally can be exciting, but in order for this expansion to succeed, it is necessary to attract the international consumer and not send the wrong message, which can not only discourage the consumer from buying your product or service but can also lead to major losses for your company. Many companies have learned ...

The translator can be in charge of different types of services and one of the most recent is transcreation. And what does transcreation consist of? Transcreation is a translation technique that uses creativity to transform and adapt original content to the target country's market, culture and language. The role of the translators ...

Expanding our business internationally can be exciting, but in order for this expansion to succeed, it is necessary to attract the international consumer and not send the wrong message, which can not only discourage the consumer from buying your product or service but can also lead to major losses for your company. Many companies have learned ...

One of the measures we can take to boost our business in these pandemic times is to look for new markets, new niches and a new target audience. There are several ways to do this: selling products more oriented to an activity or to a time/age group, providing services aimed at certain branches and industries ...

Expanding our business internationally can be exciting, but in order for this expansion to succeed, it is necessary to attract the international consumer and not send the wrong message, which can not only discourage the consumer from buying your product or service but can also lead to major losses for your company. Many companies have learned ...

One of the great challenges for companies and translation agencies is handling high volumes of work. For companies this challenge is related to choosing the best translation partner whereas for agencies the biggest obstacle is managing the entire workflow. There are companies that have huge volumes ...