The translation market covers several areas and several business sectors that can be large and include multinational companies, or that can be restricted market segments. Regardless of the companies’ size, the role of translation should not be neglected and it is important to think about whether specialization is relevant and can make the difference to the ...

When it comes to contacting a company to do a translation or hiring a freelance translator directly, we do not always think about the person who is on the other side, the person who will do the job for us. But what is relevant to know about the person and/or people who will be in charge of our content? To begin with, it is important ...

The world of translation is governed by three crucial factors: quality, price and deadline. Whether technical translation, literary translation or interpreting, the client will always want the best quality within the stipulated deadlines and at a reasonable price. The translation agency may be your right-hand man, since it is more competitive in all these aspects. 1 – ...

Requests for AI and MT are becoming increasingly common. So, what are AI and MT? Artificial Intelligence (AI) is a branch of computer science that aims to create hardware and software to produce results similar to human intelligence. Machine Translation (MT) is ...

The answer to the question of whether to localize names, idiomatic expressions, and puns often varies depending on the type of translation required, as well as the target audience for the product/service. In audiovisual translation, idiomatic expressions or puns are often lost in translation, as the required technical parameters ...

Expanding our business internationally can be exciting, but in order for this expansion to succeed, it is necessary to attract the international consumer and not send the wrong message, which can not only discourage the consumer from buying your product or service but can also lead to major losses for your company. Many companies have learned ...

A tradução não é a simples tarefa de passar um texto de uma língua para outra ipsis verbis. É um trabalho que requer interpretação de texto, edição, tradução e revisão. É saber passar a mensagem da melhor forma possível e sem qualquer tipo de erros, sejam eles gramaticais, ortográficos, de sintaxe ou de interpretação. Para …

When starting an enterprise, it is only natural that you might not know exactly what to do to make it thrive. Bureaucracy and paperwork abound, and the stream of ideas is incessant. Anticipating problems and planning for...

A certified translation is something very common, but the act of certifying is not something straightforward in Portugal for several reasons. In the Portuguese legal context, there is no such thing as the sworn translator, therefore, these translations must be done by translators, who guarantee the fidelity of the translation, or by agencies that are certified to ISO 17100. Translations can be...

In the search for new ways to innovate and expand, companies are often faced with linguistic barrier issues, not only because the amount of content to be dealt with is huge, but also because the human resources are scarce for this type of task or do not even exist. However, the approach...