Knowing how to read or how to speak a foreign language is not the same as knowing how to translate or interpret to and from it. Translation and interpretation are special skills that professionals work hard to develop. In the book «Found in Translation», Nataly Kelly and Jost Zetzsche reveal the surprising and complex ways in which translation shapes the world we ...

Outsourcing can be defined as “the act of transferring secondary services to another company in order to ease the operational structure, reduce costs, and spare resources.” However, should a company only take these three factors into account when outsourcing its translations? Before

In such an atypical year, our business decisions must be both bold and carefully considered. The entire economy needs to recover, and the road ahead won’t be easy, but those who manage to combine innovation with courage and face the challenge will see improvements and gains. The markets have slowed down, but they did not stop. Those ...

During a pandemic, one may think that the role of translators would be greatly reduced, as many companies are forced to close their doors; however, this is far from the truth. In the current scenario, the role of translators and interpreters has gained relevance, not only because they help to increase ...

Expanding our business internationally can be exciting, but in order for this expansion to succeed, it is necessary to attract the international consumer and not send the wrong message, which can not only discourage the consumer from buying your product or service but can also lead to major losses for your company. Many companies have learned ...

We all have heard of project managers and their relevance in any industry. A project manager is often responsible for proposing, planning, designing, overseeing, monitoring, and finishing a project, whether it is the construction of a machine, the translation of ...

While the current pandemic is disrupting the economy, it is up to each of us to remedy this situation despite the social, work, and economic scenario. During a pandemic, many companies are faced with significant challenges, not only because they must close their doors to the public but also ...

Expanding our business internationally can be exciting, but in order for this expansion to succeed, it is necessary to attract the international consumer and not send the wrong message, which can not only discourage the consumer from buying your product or service but can also lead to major losses for your company. Many companies have learned ...

In this day and age, having your own business and doing business may be more straightforward, yet challenging at the same time. It is more straightforward because the world is available at the touch of a button, yet it is challenging because we must know how to pick, choose and plan the path we want to take. The virtual world offers a realm of opportunities, but one must separate ...

In 1877, Italian astronomer Giovanni Schiaparelli described that he had observed, on the surface of Mars, what appeared to be “canali”. This reference, discovered a few years later in his work notes, was translated as if implying that channels had been built by inhabitants of Mars. This led many rising scientists ...