Nowadays, multinational companies aren’t the only ones that can gain territory, clients and money in international markets. The rise of the internet, social media and a whole new digital world means that even one-person or small companies can promote their product and/or service and carve out a market niche. But ...

Social media plays an ever-increasing role in the corporate world. Many companies run their business exclusively through such platforms, be it Instagram, YouTube, LinkedIn, Facebook, or others. Thus, it is important to be mindful about the content and the target audience of your message. ...

When we are approached by clients who require translation services, they often want it “for yesterday,” which brings to mind two possible scenarios: either they are completely disorganized and only realize they need a translation at the last minute, or they have no idea what the process ...

The internet, social media and forums provide plenty of opportunities to find a good translator. But this is often risky, and we end up hiring an amateur. What should clients consider when searching for a reliable professional? What things should you look out for during the search and the subsequent hiring ...

In a globalised world such as ours, it’s vital to know whether we should expand our business beyond our borders or within our domestic market, through exportation or importation. In either of these scenarios, the languages of each country we wish to export to, or import from, will never be the same. It’s up to entrepreneurs to anticipate ...

The global commercial environment is fierce, fast and ruthless. In today’s business world, if you don’t get there first you may lose your chance, so staying one step ahead is paramount for success. All industries have their niches, their suppliers and their clients, and above ...

The term “professional” commands respect, attracts attention and conveys integrity in the business world. We can therefore tell between professionals and amateurs. This reality is even more evident among translation services, be it technical translation, audiovisual translation, or interpretation. Anyone looking for translation services ...

The structure of companies can vary according their individual size and type of business. There are those that have several departments and in-house teams. There are others that have a smaller staff base and therefore have to outsource certain types of service. This is often the case with translation. ...

“It’s really easy these days: just go to Google Translatoe and hey presto! And it’s free!" - WRONG. This is probably a commonly heard phrase in the office environment these days. However, a tool that appears to only offer advantages, can often become a double-edged sword. Whilst automatic translation tools are ...

We know that written translation is the most well-known type among the general public, such as the translation of manuals or books, for instance. But is that all translation amounts to? The answer is a definite NO. Translation has a variety of categories - or branches - and the client should learn to recognise them in order to contract the appropriate service. ...